Retreat Reflection
So I’ve been so busy I haven’t been able to post about how my retreat went 2 weeks ago. It went really well, but I did fall short on my objectives. Here’s a brief overview of what panned out.
- Objective 1: Determine what type of business I want to build - what are its ideals, its mission, and product?
- Honest, Simple, Practical - these are the 3 main descriptors I want our customers to use when they’re referring to the way we do business
- We make running small to mid sized businesses and organizations easier. We’ll try to find proven and practical software to meet your needs - if we can’t find it, we’ll build it.
- Initially, Enlight Solutions will sell expertise in Information Technology and Software Development. We’ll eventually break into a Software as a Service (SaaS) model offering all small and mid sized businesses affordable solutions that make good business sense.
- Objective 2: Determine action steps - what will it take for me to get there? Who will I have to meet? How will I meet them?
- Develop long-term relationships with quality customers
- Regularly attend networking events
- Maintain existent relationships
- Find a mentor
- Develop a proof of concept to create buzz
- Save at least 3 months worth of a salary
- Objective 3: Develop a rough business plan
- Objective 4: Develop a rough sales plan
This all needs a bit of refinement but you get the general idea. I didn’t really get to tackle Object 3 and 4 as I got sidetracked brainstorming on a proof of concept. I want to build something out that works great for all small businesses. I came up with triptracker.biz - track your business mileage for tax purposes and travel reimbursement. It’s a really cool concept and I’m looking forward to building it out. I tried to think of a tool that everyone in a small business could use, and I definitely think this falls in that category.
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Dan, as you get deeper into Baseline Selling, I hope that you’ll begin to realize that your prospects and customers know more about what you should be doing than you do. So, rather than trying “to think of a tool that everyone in a small business could use”, start talking to prospective customers. Ask them what kind of problems they’re having. What kind of tools they’ve dreamed of.